Passionate about branding, I bring a wealth of experience to the table as a global brand designer. My expertise extends across digital and print platforms, where I've honed my skills in art direction, 4-color press techniques, and innovative digital mediums, including mobile and video design. I thrive in the creative process, from conceptualizing ideas to executing designs, managing budgets, and overseeing the entire product life cycle.
My ability to breathe life into abstract concepts, transforming them into visually captivating designs that resonate with audiences across various channels. My approach is deeply rooted in understanding the core principles of branding, ensuring that each design aligns seamlessly with the brand's essence and identity. This omnichannel perspective allows me to create cohesive and engaging experiences, whether it's on digital platforms, print materials, mobile interfaces, or in the realm of video.
Moreover, my professional journey is marked by meaningful collaborations. I take pride in managing and nurturing creative relationships with external agencies, vendors, and freelancers. For me, these collaborations are not just professional endeavors but personal connections, each contributing to the vibrant tapestry of my creative experience.
Let's embark on a creative journey together, where passion meets proficiency, and every design tells a compelling story.
Welcome to my portfolioHugo Hernandez | Global Brand Designer / Art Director
Digital & PrintWith extensive experience and understanding of the entire design and production process, from inception to implementation and execution and activation. Hands-on managment of agencies and freelance partners. Concepting. Production. Pre-press. POP. Packaging. Trade Show/Enviromental. Social. Video.
Art Direction & BrandingDesign Thinking. Brand Activation. Video & Photo Direction.
